Good Noise

Advertising is not dead, it's just not King anymore

Google going onto TV is a bit of a landmark. For the world’s biggest brand to use the dinosaur of TV to push a product that is not moving as they are used to, is in many ways a the first battle won by the old guard in a war that has been all one way for quite some time. Google, perhaps more than any other entity, has been responsible for the shift in traditional advertising – adwords revolutionised how companies target their consumers and vice versa.

So for Google, who very proudly has been built ‘100% on word of mouse/mouth’, to make the about face of using TV smacks a little of desperation, which is unsurprising when their product, the web browser Chrome, is hardly on anyone’s desktop even a year after launch. Which is even more amazing when you consider that almost everyone has Google as their home page.

What this does show, is that the new media ‘digital revolution’ cannot be the best at everything. Traditional media is still a vital ingredient to ignite a campaign – many people still only perceive something as ‘big/serious’ if they see it on TV or read it in the paper – these mediums hold a physical gravitas that the digital world cannot compete with. And it still holds, that even the biggest, most creative and impactful digital or social media PR campaigns – think T-Mobile or Susan Boyle – only get truly huge when the traditional media pick up on them. Susan’s YouTube vid was pootling along quite happily at 2-3 million until the Daily Mail brigade picked up on her, then in turn the global media and Larry King Show – only then did it shoot into the stratosphere. It also speaks volumes that the biggest ever hit on YouTube is now a very normal, quite scary, middle aged woman who lives with too many cats – not a geek with a light saber. Posted by Graham

Technology - clever init!

Today, Liz, Ros and I were travelling to Muller. At one point I was presenting a document from my blackberry to a conference call with people in London and Singapore, Liz was downloading a mobile application and Ros was tweeting. All of this at high speed through the British countryside.

It's amazing what you can do these days!

Posted by Grumpy PR Git

Twitter: interesting phenomenon! What's it there for, what's it useful for?

Whatever it was created for, I see there are a couple of key uses - this isn't rocket science but more of an overview for those who don't use it - and there lots out there.

If you're an interesting person of some notoriety doing interesting things then its an opportunity for fans to get closer.
Its a useful early warning system with more and more services using it to quickly communicate current service status.
Its a quick way to share information via links, within an interested community.
The most interesting is asking questions. I've been in several situations where a quick tweet has given a great spread of opinion and answers from followers who I respect.
I should note, my respect is built from who they are connected too and from what they are saying, not just because they follow me!

Twitter is not about just writing lots of tweets which no one reads. It then seems a waste of time and a mere ego massage.

There are lots of PRs using Twitter. There are those who use it to communicate with the media - nice! Then there are those who just use it to 'sell' what they are doing - not so nice! Then there are those who are on it because they've been told to and have no idea what to say - that's just ugly!

So what do I use it for:

1. Asking questions, I recently made a laptop buying decision based on Twitter feedback and conversations.
2. Interesting articles and commentary - its often a great source of pitch info.
3. Direct messaging. Being true to my nick name - I don't like long winded messages to people. Twitter has given me the perfect tool to talk to people but am very restricted to the length and depth of the conversation - perfect!

Posted by GrumpyPRGit

Twitter advice from Celebs

If, like me, you follow Jonathan Ross or Phillip Schofield on Twitter you may have seen them post about a blog with a very useful Tweet Guide. Lucas Black has written a basic guide to Twitter over on his blog, Sometimespace.

Just last night I was wondering what the difference was between a direct message, a Re-Tweet and a standard @reply, so found this incredibly useful. And the best thing about it was it was easy to understand. I often get very confused by jargon, especially twitter jargon, so thank you Lucas Black!

This post is equally useful, easy to understand and covers pretty much everything you'd want to do on Twitter, so thanks to Michelle Rafter over at her blog Freelancing in the Digital Age.

Posted by Emily

Have Faith in 2012

There may be much media speculation and consumer cynicism about London being prepared for the Olympics but I have faith in those bods behind the building of the stadium at least.

My train passes through the Olympic site at Stratford and there's something new or different to look at almost every day.

The stadium has taken shape already and is constantly changing. Check out this BBC webcam every now and then. Bit grey and foggy today!

Posted by Liz

Something to shout about

At Resonate, we're all about Good Noise, and not just for our clients. We like to shout about ourselves too.

Check us out showcasing our finest at the new PR Week Agency Showcase

How Twitter Changed My Life

For all those twitter cynics out there - and I admittedly was once one of them, read the below - very good insight into the Twitter mind! Nicola

How Twitter Changed My Life
From: minxuan, 2 weeks ago

How Twitter Changed My Life

View more presentations from Minxuan Lee. (tags: micro twitter)

A short introduction on the value of twitter, how to use it effectively, and how I think it will change the world. Presented to the NUS Entrepreneurs Association in Silicon Valley.

SlideShare Link

Community

This presentation was created by Neil Perkin - see original blog post here: http://neilperkin.typepad.com/only_dead_fish/2009/02/a-presentation-about-community-by-the-community-.html

Is an amazing collation of lots of different slides from different people giving their thoughts on community. A very interesting perspective. Nicola

A Presentation About Community, By The Community
From: neilperkin, 3 hours ago

A Presentation About Community, By The Community

View more presentations from neilperkin. (tags: crowdsourcing community)

A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.

SlideShare Link

The next generation of Social Media?

http://www.yuwie.com

 

Got this from Twitter - a social web site that pays you? Is it real? Is it time for the next generation of social media? A new trend seems to be getting paid for UGC (Walkers Crisps/ Metro). Are we all becomming too commercial - what happened to the days when you could speak for free and were happy to share your thoughts, creativity and ideas without being paid. Did we ever do that? As I think on - I'm not sure I did! Its interesting to think 10 years on and how we'll be using the internet to communicate - will the days of huge public networks with 100s of friends be a thing of the past? Will our comms channels be very closed, private and exclusive - I hope so!

 

Posted by GrumpyPRGit

On the decline of executive efficiency caused by cold weather

Whilst the diddy keys on a Blackberry look nice, it is bloody hard to type on with frozen fingers. Gloves are no solution either, as its then a complete lottery. I have currently opted for the one hand method, sacrificing my trusty right hand whilst the left is nice and toasty, deftly conjuring two fifty pees and a Wrigley's wrapper in my coat pocket.

Posted by Graham