Will Scougal, today, joins the management team at Resonate.
Will joins to enhance and extend its creative and digital capabilities with a particular focus on 'content creation' and integrated communications.
Michael Frohlich, MD, Resonate said, "Will is the first of the exciting hires we will be announcing in the near future. As we embark on our next chapter of growth, we see the key to successful communications is one powerful brand idea cascading through multiple channels. We look forward to Will making a real difference and opening up new channels and opportunities for the Agency and the Group."
Will joins Resonate from Mischief, where he was Head of Digital. His client portfolio included: Chevrolet Spark Unscheduled Tour; EA Games; Ben and Jerry’s; BAA Heathrow social media strategy.
Previous to that, Will was: Head of Digital Content at the Cake Group; Creative Planner at Glue London; Creative Planner at AKQA; Account Manager at Greenroom Digital.