Good Noise

Will Scougal, joins Resonate as Creative Director

Will Scougal, today, joins the management team at Resonate.

Will joins to enhance and extend its creative and digital capabilities with a particular focus on 'content creation' and integrated communications.

Michael Frohlich, MD, Resonate said, "Will is the first of the exciting hires we will be announcing in the near future. As we embark on our next chapter of growth, we see the key to successful communications is one powerful brand idea cascading through multiple channels. We look forward to Will making a real difference and opening up new channels and opportunities for the Agency and the Group."

Will joins Resonate from Mischief, where he was Head of Digital. His client portfolio included: Chevrolet Spark Unscheduled Tour; EA Games; Ben and Jerry’s; BAA Heathrow social media strategy.

Previous to that, Will was: Head of Digital Content at the Cake Group; Creative Planner at Glue London; Creative Planner at AKQA; Account Manager at Greenroom Digital.

Welcome Will!

Will work for booze

How do convince a bunch of super busy PR's that they have to do their timesheets? Describe to them the reasons why it makes business sense? Restrict their expenses until they complete them? Threaten them with disciplinary action? Or reward them with Friday Cocktail Hour? WINNER! 4pm Friday is now Cocktail Hour in the Resonate offices. If you've done your timesheets.

 
 

Work is just one long holiday really

What do you do when you want to show a potential new client that you're a creative bunch of people and worth working with? Order in gourmet sandwiches and some arty flowers? No. You do this.

Gorbachev's 80th Birthday Celebrations

A quarter of a million pounds was raised for The Gorbachev Foundation and Macmillan Cancer Support at a charity auction at Christie's London. Hosted by Mikhail Gorbachev's granddaughters Anastasia Virganskaya and Ksenia Gorbacheva, guests such as Countess Isabelle von Trapp, David Montgomery, Noelle Reno, Kay Burley, Amy Molyneux (PPQ) and Daniella Issa Helayel sipped champagne and nibbled on delights from Mosimann.

Auction lots included a stunning Faberge ring, a Rolex watch belonging to Mikhail Gorbachev, an Omega watch given by Mr Gorbachev to his late wife, Raisa on their wedding anniversary and a 10 night voyage on The World luxury yacht.

Other lots included two boxes at The Royal Albert Hall for the gala concert on 30th March 2011, one of the lots sharing the experience with Mr Gorbachev and his family as they celebrate his birthday.

The charity auction was part of celebrations in the lead up to Mr Gorbachev's 80th birthday gala concert to be held at The Royal Albert Hall in March this year. Hosted by Sharon Stone and Kevin Spacey, the concert combines performers from East and West including Bryan Ferry, The London Symphony Orchestra, Katherine Jenkins and The Bolshoi Ballet soloists to name a few.

 
 
 

 

 
 

 

No hablamos español!

I wish there was something intellectual we could say about this website, and about how Grumpy has done his own interview for the site. But we can't, because we don't know what it says. He did do the interview, so we sort of know what he said, but we just can't remember. Principally Grumpy explains that you should be able to explain your idea in 100 words or less and all in 30 seconds. And then goes on to explain about Resonate's concept of Good Noise. Finally he explains the relevance of Good Noise in social media.

AND ALL IN SPANISH! Who'd have thunk it?

Thanks Rodrigo Capella for thinking of us.

This.is.us.